What makes a brand partnership align or clash? In this episode, we talk about how collaborations between brands, whether similar or vastly different, can skyrocket brand visibility and reach. From the massive Barbie movie collaboration that turned everything pink to high-profile partnerships like GoPro and Red Bull's space jump and the unexpected yet trendsetting Balenciaga and Crocs duo, this episode explores the strategic brilliance and potential pitfalls of brand alliances. Brought to you by Mekanism.