For a new business to come in and compete with the big guys, it can get expensive. But, there are other ways to market and grow that don’t involve spending a lot of money. Cory Godar is a Marketing Director who has taken niche to the next level. He and his team spent months focusing on one thing to compete with companies like Airbnb, VRBO, and Expedia. In this podcast episode, he is walking us through his strategy and how you can implement it in your business. Some resources mentioned in this episode: destinflorida.com emeraldcoastbyowner.com Facebook  Instagram