Welcome to the first episode of Become a Media Maven, a podcast by TV veteran Christina Nicholson. It's for small business owners who need a little help with their marketing strategy to earn big-time publicity. In this episode, Christina shares her view of public relations from both sides of the camera. In this episode, I'm going to tell you why I started this podcast and go straight into some media mentoring. I want to tell you how to start getting media coverage.  I'm going to share strategies you can implement today and take you behind the scenes of how I've earned coverage for a few clients and go through how I did it, step-by-step. Here is a list of resources mentioned in this episode: The Boss Mom Podcast Power Up Podcasting Master Your PR - a free, 5-day email course Please subscribe to this podcast and leave an honest review on iTunes. Your ratings and reviews really help and I read each one.