32 min listen
The Biggest Opportunity for All Small Business Owners is the PESO Model
The Biggest Opportunity for All Small Business Owners is the PESO Model
ratings:
Length:
21 minutes
Released:
Jun 20, 2023
Format:
Podcast episode
Description
Spin Sucks invented (and copyrighted) the PESO Model. I’ve recently been binging all of Gini Dietrich’s stuff… and this is her jam. It’s an integrated approach to communications that blends paid, earned, shared, and owned media to establish thought leadership, credibility, trust, and authority that fuel a brand reputation.P: PaidE: EarnedS: SharedO: OwnedWhether you're a marketer, PR professional, or business owner, understanding and implementing this model will improve your marketing strategies. Resources mentioned in this episode:Spin Sucks: https://spinsucks.com/My Newsletter: https://www.mediamavenandmore.com/newsletter/My Cookbook Reel: https://www.instagram.com/p/Ctpl3zZuBuO/The Media Mentoring Program: http://mediamentoringprogram.com/Become a Media Maven Podcast: https://www.mediamavenandmore.com/podcast/Join Christina's newsletter for insider tips on growing your business without ads here.Become a contributor to a top website to build your brand with free resources here.Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit. Follow Christina on social media at: Website Facebook Twitter Instagram LinkedIn YouTube TikTok If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button. For more podcast episodes, tap here.
Released:
Jun 20, 2023
Format:
Podcast episode
Titles in the series (100)
How To Promote Yourself On Social Media To Actually Make Money with Michelle Dempsey - 006 by Become a Media Maven