Azul Terronez has not only written a book in 30 days, but he has coached best selling authors on how they can do the same. In this episode, Azul talks about how you need to unlearn everything you thought you knew about writing a book. He talks about your knowledge, how you may be trying to write too many books in one, and how to make your book a conversation that people want to keep on having. Self-publishing or finding a publisher? Azul weighs in on that and the steps you should take to see author success from start to finish. Azul also delivered a TEDx Talk that has received more than 1.2 million views on YouTube. In this episode, he talks about crafting the right message to get the gig and give a near perfect talk. Some resources mentioned in this episode: Will It Fly by Pat Flynn Azul’s TEDx Talk - What makes a good teacher great Amy Landino on The Become a Media Maven Podcast CoachAzul.com/Challenge @azulterronez