23 min listen
Ep. 25: Danny Gavin, How to run an award-winning Facebook advertising campaign.
Ep. 25: Danny Gavin, How to run an award-winning Facebook advertising campaign.
ratings:
Length:
33 minutes
Released:
Jan 10, 2021
Format:
Podcast episode
Description
I'm excited to welcome Danny Gavin to the podcast this week.
Danny's the founder of the Optidge, the digital marketing agency based out of Texas.
In this episode, we discuss Danny's expertise areas: SEO & paid social.
We focus on one social media ad campaign in particular.
Optidge ran an advertising campaign for Degs & Sal, the eCommerce jewellery brand available to buy D2C (a channel pivot from selling through major retailers like Nordstrom, Macy's and Bloomingdale's).
Degs & Sal had one requirement: to have 2x ROAS on their Facebook and Instagram ad campaigns.
The Optidge took over the campaigns and these were the results:
400x increase in total revenue
130% increase in DIRECT ROAS to 2.66x
72% decrease in cost per purchase,
29% decrease in cost per add to cart
24% decrease in CPMs. Finally
278% increase in unique orders
2020 AMA Crystal Award for Best Plan B Marketing Campaign
In the episode, we look at the method behind the success.
You'll learn:
How to build audiences that convert
Why you need to design a funnel
The importance of testing
How much you need to spend on testing
What you should test
Examples of long and short-form copy used in the campaigns
And all in 30 minutes. What's not to love?
--
Subscribe to our weekly newsletter and podcast here. Follow us on LinkedIn for daily marketing tips.
Danny's the founder of the Optidge, the digital marketing agency based out of Texas.
In this episode, we discuss Danny's expertise areas: SEO & paid social.
We focus on one social media ad campaign in particular.
Optidge ran an advertising campaign for Degs & Sal, the eCommerce jewellery brand available to buy D2C (a channel pivot from selling through major retailers like Nordstrom, Macy's and Bloomingdale's).
Degs & Sal had one requirement: to have 2x ROAS on their Facebook and Instagram ad campaigns.
The Optidge took over the campaigns and these were the results:
400x increase in total revenue
130% increase in DIRECT ROAS to 2.66x
72% decrease in cost per purchase,
29% decrease in cost per add to cart
24% decrease in CPMs. Finally
278% increase in unique orders
2020 AMA Crystal Award for Best Plan B Marketing Campaign
In the episode, we look at the method behind the success.
You'll learn:
How to build audiences that convert
Why you need to design a funnel
The importance of testing
How much you need to spend on testing
What you should test
Examples of long and short-form copy used in the campaigns
And all in 30 minutes. What's not to love?
--
Subscribe to our weekly newsletter and podcast here. Follow us on LinkedIn for daily marketing tips.
Released:
Jan 10, 2021
Format:
Podcast episode
Titles in the series (77)
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