38 min listen
Ep.3: Chris Walker: The demand generation engine and how to do marketing the right way
Ep.3: Chris Walker: The demand generation engine and how to do marketing the right way
ratings:
Length:
28 minutes
Released:
May 4, 2020
Format:
Podcast episode
Description
Chris Walker, CEO at Refine Labs, talks to us about inbound demand generation.
Chris tells us why marketers need to focus on high volume, buyer-led content, and throw away the useless ebook strategy. Doing that will mean more qualified leads from buyers who come to you, and fewer time-wasting leads passed to your sales team.
Read the full interview with Chris Walker at How the Fxck.
Chris tells us why marketers need to focus on high volume, buyer-led content, and throw away the useless ebook strategy. Doing that will mean more qualified leads from buyers who come to you, and fewer time-wasting leads passed to your sales team.
Read the full interview with Chris Walker at How the Fxck.
Released:
May 4, 2020
Format:
Podcast episode
Titles in the series (77)
Ep. 10: How to establish an effective product marketing function with Devon O'Rourke of Fluvio Consulting by How the Fxck SEO Podcast