27 min listen
My content operations playbook (How to create 800 blog posts per month) (Gordana Sretenovic, Co-Founder at Workello)
My content operations playbook (How to create 800 blog posts per month) (Gordana Sretenovic, Co-Founder at Workello)
ratings:
Length:
72 minutes
Released:
Jan 25, 2023
Format:
Podcast episode
Description
This week I’ve got a very special guest Gordana Stretenovic from Workello.
Gordana and her team have grown multiple company's search traffic exponentially again and again from 0 to up to a crazy 1.5m visitors per month.
At one point, her agency produced 800 blog posts per month for their clients with in-house 45 writers and editors.
To get an operation like that producing high-quality content you need:
Hiring processes
Enablement docs
Templates to follow
And a tech stack to support you
In this episode, we learn the exact processes, documentation, and tools you need in place to build a quality content operation that supports both writers and your clients.
Deep dive content operations: Find the strategy explained in greater detail at thefxck.com every week for £8 per month. You'll also get instant access to 20 SEO case study teardowns and more member-only content.
Gordana and her team have grown multiple company's search traffic exponentially again and again from 0 to up to a crazy 1.5m visitors per month.
At one point, her agency produced 800 blog posts per month for their clients with in-house 45 writers and editors.
To get an operation like that producing high-quality content you need:
Hiring processes
Enablement docs
Templates to follow
And a tech stack to support you
In this episode, we learn the exact processes, documentation, and tools you need in place to build a quality content operation that supports both writers and your clients.
Deep dive content operations: Find the strategy explained in greater detail at thefxck.com every week for £8 per month. You'll also get instant access to 20 SEO case study teardowns and more member-only content.
Released:
Jan 25, 2023
Format:
Podcast episode
Titles in the series (77)
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