This case study is about an underdog website.

A new company, launching into a competitive niche and winning some of those most difficult keywords.

Maze broke through on topics like “UX Design” and “UX Design Tools” by focusing on:


Thorough, well-crafted content
Superior UI/UX designs
Scalable link building
CRO techniques


These are the core tenants of the SEO revenue engine that has allowed Maze to fuel its growth via search.

Listen to this episode to find out:

1. The SEO engine companies like Hubspot, MoonPay, UserZoom, PiktoChart and Maze have under the hood, and how to build one yourself.

2. How to pioneer your category via search. Winning growth EVEN when no one is searching for what you do.

3. How to avoid wasting search visitors. Most traffic reads and leaves, not anymore with this 3-step process.

4. A simple yet powerful technique for backlink building that will put you AHEAD of your competitors. Maze did this to beat a powerful competitor.

Note: Jake kindly offered a free 15-minute consultation for SaaS brands who have questions about how to properly implement the "SEO revenue engine". Book a short ⁠call with him and his team here.

Sponsors:

1. ⁠⁠⁠Mentioned SEO brief template⁠⁠⁠
2. Sponsor #1: uSerp: ⁠⁠⁠⁠⁠⁠⁠userp.io⁠⁠⁠⁠⁠⁠⁠ for a great backlink-building agency
3. Sponsor #2: Workello: https://workello.com/?fpr=howthefck for a platform that helps scale hiring writers
4. ⁠Read the full teardown at thefxck.com
5. View sh*t loads of awesome case studies in our ⁠⁠⁠SEO case study library