***This episode is sponsored by The Lovie Awards. Presented by the Webbys - The Lovie Awards was founded to honour the best of the Internet in Europe. Enter by the 5th of August 2022 at https://lovieawards.com/.*** In this episode we're joined by George Chasiotis, Managing Director of Minuttia. Minuttia specialise in organic growth for b2b SaaS companies and in today's episode we discuss:What should managers do before rolling out SEO tools for their team?How to sell SEO to SaaS startup investorsAre agencies responsible for educating prospects about SEO?What's different about SEO for SaaS companies in comparison to other industries?What's better than focusing on marketing your product's features?6 key factors in producing effective topic clustersREFERENCED ON THIS EPISODE:https://zapier.com/ https://www.clearscope.io/ https://ahrefs.com/ https://wise.com/ https://nordvpn.com/ https://vidiq.com/ https://clickup.com/ https://www.canva.com/  CONNECT WITH GEORGE/MINUTTIA:https://minuttia.com/https://www.linkedin.com/in/georgioschasiotis/  CONNECT WITH SCOTT:scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenutt CONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityhttps://www.facebook.com/SiteVisibilityhttp://instagram.com/sitevisibility If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com See acast.com/privacy for privacy and opt-out information.