27 min listen
0 to £6 billion IPO in 2 years | The role of SEO in Cazoo's growth story (Andy Francos, Ex-Group Head of Organic Performance at Cazoo)
0 to £6 billion IPO in 2 years | The role of SEO in Cazoo's growth story (Andy Francos, Ex-Group Head of Organic Performance at Cazoo)
ratings:
Length:
77 minutes
Released:
Feb 7, 2023
Format:
Podcast episode
Description
Andy Francos was the Group Head of Organic Performance at Cazoo from day one through to IPO.
In this episode, we learn:
How Cazoo built a customer-centric organic strategy for the long-term
Why Cazoo's non-branded search traffic grew from 6k to 120k a month within 2 weeks
The interplay between PR, national TV ad campaigns, high-profile acquisitions, and SEO
This one's a real masterclass in SEO from one the UKs biggest tech success stories of recent years.
--
Read the teardown: Access our full library of 25+ Premium SEO case studies and deep best practice insights for £17 at www.thefxck.com.
In this episode, we learn:
How Cazoo built a customer-centric organic strategy for the long-term
Why Cazoo's non-branded search traffic grew from 6k to 120k a month within 2 weeks
The interplay between PR, national TV ad campaigns, high-profile acquisitions, and SEO
This one's a real masterclass in SEO from one the UKs biggest tech success stories of recent years.
--
Read the teardown: Access our full library of 25+ Premium SEO case studies and deep best practice insights for £17 at www.thefxck.com.
Released:
Feb 7, 2023
Format:
Podcast episode
Titles in the series (77)
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