I was so excited to welcome fellow Brit, Zoe Ashbridge, to the community today.

We throw tips and questions back and forth, discussing best practices around these four topics: 


How to write content that targets a specific keyword

How to win featured snippets

How to win HARO links

How to work efficiently with freelancers (from briefs to workflows)



In the newsletter this week, I’ll round up some of our advice on 1 and 2 and I’ll let you dive into the conversation with Zoe to hear the rest.

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