This week's episode deep dives the organic growth journey of product-led SaaS tool, Respona. 
George and his team wrote close to 100 blog posts, driving 20,000 organic keywords—1,500 of which were in position 1-3.
We'll look at how to choose keywords that drive revenue growth, but also build enough authority in the eyes of Google to win them. We'll look at query types and which to go for. 
And, we'll end with George's secret sauce: are links required? What's the future of SEO? What's a good client?
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