Have you ever been shocked at the price of creative work?In the years since launching my creative agency, I’ve encountered time and time again people’s expectations around how much creative work should cost. What business owners often don’t understand is how much time and expertise it takes to make quality creative content.Content that grows a brand, drives results, and requires years of expert knowledge to create.In this podcast episode, I share my thoughts on why creativity is so undervalued, the problems with it, and my advice for business owners who are looking to invest in their content.Hit play to find out:Why creative work is undervaluedThe two key problems with underestimating creativityHow investing in content and creative expertise can transform your businessImportant Links & Mentions:My book: Content 10x: More Content, Less Time, Maximum ResultsContent repurposing services: www.content10x.com/servicesJoin hundreds of business owners, content creators, and marketers and get the latest content repurposing tips and advice delivered straight to your inbox once a week https://www.content10x.com/newsletter