SEO (Search Engine Optimization) is a topic that can confuse and overwhelm the best of us. Which is why I was so excited to interview content marketing expert, Andy Crestodina.With 18 years of experience in SEO and analytics and 10 years of experience in content strategy and blogging, Andy was the perfect person to explain how SEO works and how our webpages rank on popular search engines such as Google.Andy is also a big fan of content repurposing and was keen to explain the real connection between repurposing content and improving SEO.On this week’s podcast find out:How SEO really worksThe 3 factors that affect why a page ranks on GoogleHow to improve SEO for your blog posts, podcasts and videosContent repurposing tips to increase your chance of ranking in searchIs SEO dead? Have paid ads on social media made search redundant? To find out more about the connection between content repurposing and SEO visit: content10x.com/45