23 min listen
#60: David Yurman CMO Carolyn Dawkins | The Value of Story in Luxury
#60: David Yurman CMO Carolyn Dawkins | The Value of Story in Luxury
ratings:
Length:
29 minutes
Released:
Dec 18, 2023
Format:
Podcast episode
Description
When it comes to marketing a luxury brand, the brand is queen and storytelling is king. This week, I spoke with Carolyn Dawkins, CMO at David Yurman, where she leads marketing and content strategies with a focus on user experience, brand storytelling, and innovation. Before David Yurman, she spent time in leadership roles at Estée Lauder, L’Oréal and Google. In today’s episode you’ll learn: Why storytelling and understanding a brand’s heritage is so valuable when it comes to marketing luxuryAgility becomes a superpower during high-growth periodsHow curiosity helps keep the balance between leading with instinct and leading with data Brought to you by Mekanism.
Released:
Dec 18, 2023
Format:
Podcast episode
Titles in the series (83)
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