Seth Matlins, Managing Director at Forbes CMO Network, was only seven years old when marketing claimed his future. He was transfixed by the founder of the Pet Rock, who had brazenly turned construction rubble into a viral sensation, the tulip mania of the disco era. Matlins’ first marketing job was to be part of the team that was turning another earthly resource–water–into the highly valuable, branded asset, Evian. His career spans advising some of the world’s most iconic brands and promoting civic ideals, such as voting and truth in advertising. At Forbes, Matlins markets marketing to marketers, as more than a byproduct of data but a role that is vital to a company's future growth.In this episode you’ll learn:.While data is important, interpreting that data is the real magic.Why each and every employee at a company is responsible for driving the business forward.To be a great brand, you need to be both differentiated and valuable. Differentiation is easy, but how you express the value of that differentiation is the challenge.Brought to you by Mekanism.