Before any consumer product or service comes to market, there is a history of B2B activity that’s already taken place. Supplyframe CMO Richard Barnett serves the full range of engineers, manufacturers, supply-chain experts and B2B brand leaderswith a continuous loop of online resources, such as Hackaday for engineers, business connections across manufacturing and supply chains and predictive trends that go on to imbue new applications. Rooted in a Stanford education in political science and international policy, Barnett chose globalization over academia. Now, at Supplyframe, he’s focused on fulfilling the individual’s need to connect, learn and grow. In this episode you’ll learn:Sometimes, what you choose not to do is as strategic as what you choose to do.It’s important to be transparent with your team about the roles they play in the grand mechanism of the business. When everyone knows where they fit into the machine, they will be empowered to succeed.Keep it simple. Richard and his team tell each other “Piggy Doggy Bunny” as a reminder not to overcomplicate things.Brought to you by Mekanism.