27 min listen
#23: Olipop Co-Founder & President David Lester | Breaking Your Way to Better Outcomes
#23: Olipop Co-Founder & President David Lester | Breaking Your Way to Better Outcomes
ratings:
Length:
30 minutes
Released:
Oct 24, 2022
Format:
Podcast episode
Description
There’s an alchemy to relationships, including the ones between co-founders. David Lester, co-founder at good-for-you-soda company, OLIPOP, first heard about his future business partner, Ben Goodwin, while he was quitting his 10-year job at global beverage giant Diageo. His then boss thought they’d work well together. The first meeting between entrepreneurs was memorable as Ben showed up with a bag of home-made soda. The pair went on to run a kefir beverage startup, followed by OLIPOP. Packed with healthy prebiotics and a tenth the sugar of regular, OLIPOP brilliantly markets taste, health and nostalgia while drawing 50% of revenues through online channels, just a few of Lester’s marketing feats.In this episode you’ll learn:Soda psychology is grounded in our earliest memories.Three-quarters of the population is trying to make healthy adjustments.When something seems stupid, that’s your cue to figure out a better way.That humility will take you from knowing nothing to expertise.Data science surrounds us, but your soul processes the insightsBrought to you by Mekanism.
Released:
Oct 24, 2022
Format:
Podcast episode
Titles in the series (83)
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