Water with a hint of flavor but not of sugar was the simple but genius concept behind Hint Water. Founder Kara Goldin joins the pod today to tell us about a 17-year entrepreneur’s journey that has had her staring down category captains at retail, telling DTC brand stories and making the correlation between larger bottle openings and sales. Her acumen has brought accolades from Fortune–she’s both a Most Powerful Entrepreneur and Most Innovative Woman in Food and Drink–and a Huffington Post Disruptor in Business. Kara took a career hiatus from big tech to raise her children. During her three children’s toddler years, she noticed how apple juice jacked them up, but there were no flavorful, healthy alternatives in her grocery store. Hence, Hint Water was born in her garage and a classic business success story ensued.In this episode you’ll learn:Once you find your mission, act decisivelyHow to keep scaling mini mountainsWhy you need to embrace competition to growLeaders have their outside, clear brand voice and their inside brand debatesHow complex it is to create and simplifyBrought to you by Mekanism