23 min listen
#35: Hampton Water Co-Founder Jesse Bongiovi | Turning “Pink Juice” into a Lifestyle Brand
#35: Hampton Water Co-Founder Jesse Bongiovi | Turning “Pink Juice” into a Lifestyle Brand
ratings:
Length:
28 minutes
Released:
Feb 27, 2023
Format:
Podcast episode
Description
Jesse Bongiovi’s Hampton Water rosé is as much a lifestyle brand as it is a Wine Spectator darling. Bongiovi started the company with his Notre Dame college roommate, Ali Thomas, and the brand took off through spot-on social marketing that included Happy Half Hour livestreams during lockdown. There’s another co-founder at Hampton Water, Bongiovi’s famous father, Jon Bon Jovi, whose love of the “pink juice” during their Hamptons summers inspired the brand. A famous parent can help, but Bongiovi, who walked onto the Notre Dame football team, is determinedly building a bartender-referral network, innovating rosé cocktails and creating a year-round lifestyle positioning for Hampton Water. In this episode you’ll learn: Success is not owned, it is leased and the rent is due every dayAfter the launch year, you can’t ride the PR train so muchWhy marketers should figure out how to destigmatize traditional categories for new consumersNo one thinks they're 60 , everyone thinks they are 25Brought to you by Mekanism.
Released:
Feb 27, 2023
Format:
Podcast episode
Titles in the series (84)
#3: Indeed CMO Jessica Jensen | The Future of Work: Indeed CMO Jessica Jensen comes on the pod to discuss the future of work, the importance of change and adaptation, and how Indeed is reframing "The Great Resignation" as "The Great Realization." As the Chief Marketing Officer at Indeed, Jessica... by Soul & Science: Fast Forward Your Marketing Mind