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How Chubbies Built a Shorts Empire with Content Marketing

How Chubbies Built a Shorts Empire with Content Marketing

FromThe Unofficial Shopify Podcast


How Chubbies Built a Shorts Empire with Content Marketing

FromThe Unofficial Shopify Podcast

ratings:
Length:
51 minutes
Released:
Jul 16, 2019
Format:
Podcast episode

Description

What happens creativity and comedy empowers your business? Weekend shorts purveyor Joey Avery, the Ecommerce Content Manager at Chubbies, will tell us what's working when building a shorts empire, and reveal solid gold advice on finding your brand's voice and entertaining your customers.
You'll learn:

The origins of the Chubbies brand voice and messaging
Why they hired a comedian with no marketing experience to handle content
The power of creative culture
Chubbies exact email and social media strategies
Chubbies lifecycle email strategy
advice on how to start your own podcast

After starting his career in Cape Town, South Africa Joey Avery brought his positive and energetic brand of comedy to San Francisco and received the Jimmy Gunn award for Best Newcomer to the Bay Area comedy scene. He was recently honored by the SF Chronicle as one of the Bay Area's Comics to catch. Joey appeared on Fox and AJ+ as well as in the San Francisco Sketchfest Comedy Festival and the San Diego Sun God Music and Arts Festival. He hosts the Chubbies Podcast, the Pier 69 podcast, and creates content for Chubbies Entertainment.
Show Links

Chubbies
Klaviyo
Looker
Iconosquare
The Chubbies Podcast
Twitch

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Released:
Jul 16, 2019
Format:
Podcast episode

Titles in the series (100)

“How's an entrepreneur like me supposed to grow my Shopify store?” That's what The Unofficial Shopify Podcast aims to answer. Discover new opportunities to grow your store from the world’s most successful Shopify entrepreneurs. Hosted by Kurt Elster, a senior ecommerce consultant and Shopify Plus Partner, The Unofficial Shopify Podcast is not authorized, endorsed, or sponsored by Shopify– It's a no holds barred discussion of ecommerce growth strategy & tactics.