In episode 235, we heard how SHITI Coolers started with $400 in parody stickers back in 2016 and by 2019 had grown into a seven-figure lifestyle brand.Today, they're back on the show to discuss their next phase of growth, beginning with a custom theme and rebranding effort. Not just any custom theme, when we built with them and launched less than 24 hours before recording this episode.Show Linksshiticoolers.comSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email help@zipify.com and ask for the "Tech Nasty Bonus".Back up your store with RewindTry Bold Product Upsell, free trialPrivy: The Fastest Way To Grow Sales With Email & SMSNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.