The importance of finding your niche, building an audience, and crafting a content marketing strategy with Joe Pulizzi. ----- Welcome to episode 439 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Joe Pulizzi. Developing a Content Strategy to Stand Out From The Crowd Joe Pulizzi knows a lot about content marketing and has been an entrepreneur in this space for over a decade. And this week on the podcast he joins us to share all of his tips and tricks for differentiating yourself in the crowd as a food creator! Bjork and Joe discuss the importance of finding your niche as a creator and how you should approach creating content as you grow your business. They also chat about building trust with your audience, and why it is such a critical aspect of content marketing. This episode is the perfect deep-dive into content strategy as you start brainstorming your content calendar for the new year — don’t miss it! In this episode, you’ll learn: What ‘content marketing’ means in 2023 and how it differs from advertising. The importance of differentiating yourself and delivering consistent content. Why you need to find your niche. Why you should build your audience before you consider selling a product or service (and how to figure out what to sell). What content tilt is and why you should apply it to your content strategy. Why exit planning is important for every entrepreneur. More about Joe’s professional journey. Resources: Follow the podcast on Apple Joepulizzi.com Content Inc This Old Marketing Content Marketing Institute Red Bull Media House Simple Pin Media AG1 MrBeast The Billion Dollar Creator ConvertKit Content Inc. Orange Effect Foundation The Will to Die The Tilt CEX 415: How and Why To Self-Publish a Cookbook with Matt Briel from Lulu Join the Food Blogger Pro Podcast Facebook Group This episode is sponsored by Clariti and CultivateWP. Learn more about our sponsors at foodbloggerpro.com/sponsors. Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.