Sponsored Content from a Brand's Perspective
Hello hello! We're back at it this week on the FBP Podcast and we're talking with Zach Tackett from DeLallo about sponsored content from the brand's perspective.
It's the ultimate food blogger goal - to get paid to use a brand's product in a recipe you post on your website. What could be cooler?!
The tough part can be actually finding the brands that you want to work with - and who want to work with you, too. Fortunately, Zach Tackett from DeLallo Foods met up with Bjork and Lindsay to talk about exactly what brands are looking for in bloggers, what the process looks like, and what to expect.
In this really insightful interview, Zach shares:

Where the DeLallo company got its roots
What DeLallo advertising looked like back in the early days, and how they tackle it now
What the DeLallo brand looks for in food bloggers for sponsored content
Whether you have to work with an agency to get sponsored content
What the actual process looks like for sponsored content
Why DeLallo works with "brand ambassadors" instead of paying bloggers for one-off posts
How to make your sponsored posts sound authentic
How to get brands' attention

Resources:

DeLallo.com
@DeLalloFoods on Instagram, Pinterest, Facebook, Twitter
Jab, Jab, Jab, Right Hook by Gary Vaynerchuk
Poetry Magazine
Poetry Foundation
Poets.org
Our Andromeda by Brenda Shaughnessy