65 min listen
017: How to Connect with Brands & Find Sponsored Content with Francesca Banducci from Sway Group
017: How to Connect with Brands & Find Sponsored Content with Francesca Banducci from Sway Group
ratings:
Length:
60 minutes
Released:
Oct 20, 2015
Format:
Podcast episode
Description
How to Connect with Brands and Find Sponsored Content
We are back with another episode of the Food Blogger Pro podcast! This week, Bjork interviews the COO of Sway Group, Francesca Banducci, about sponsored content.
In today's changing ad landscape (you know, with mobile ad blockers and such), finding alternate ways to monetize your food blog is becoming more and more important. Sponsored content is a really great way to do this. Francesca Banducci is the COO of Sway Group, a rapidly growing company that helps connect bloggers with the brands they want to talk about.
In this really insightful interview, Francesca shares:
What sponsored content is and why it is becoming so important
The different types of ways bloggers can work with brands
How even small blogs can be valuable to brands
How to open up a conversation with a brand without even contacting them
The mistakes bloggers should avoid when trying to find sponsored opportunities
What beginner, intermediate, and advanced bloggers should focus on in regards to sponsored content
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
We are back with another episode of the Food Blogger Pro podcast! This week, Bjork interviews the COO of Sway Group, Francesca Banducci, about sponsored content.
In today's changing ad landscape (you know, with mobile ad blockers and such), finding alternate ways to monetize your food blog is becoming more and more important. Sponsored content is a really great way to do this. Francesca Banducci is the COO of Sway Group, a rapidly growing company that helps connect bloggers with the brands they want to talk about.
In this really insightful interview, Francesca shares:
What sponsored content is and why it is becoming so important
The different types of ways bloggers can work with brands
How even small blogs can be valuable to brands
How to open up a conversation with a brand without even contacting them
The mistakes bloggers should avoid when trying to find sponsored opportunities
What beginner, intermediate, and advanced bloggers should focus on in regards to sponsored content
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
Released:
Oct 20, 2015
Format:
Podcast episode
Titles in the series (100)
005: The Business of Food Blogging with Jason Leake from 100 Days of Real Food: Bjork talks with Jason Leake from 100 Days of real food about what it's like to run a food blog behind the scenes. by The Food Blogger Pro Podcast