Why metrics are so important to brands, how to increase the probability of working with your favorite brand, and how content ownership works with Bruno Bornsztein. ----- Welcome to episode 261 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Bruno Bornsztein from InfluenceKit on how to understand the value of your sponsored content work. How to Work With Brands  It's Part 2 of our Managing Sponsored Content series here on the Food Blogger Pro Podcast! Bruno from InfluenceKit is rounding out this mini series in a conversation with Bjork about how to create awesome sponsored content. Creating sponsored content is like creating your regular content. You already publish an awesome recipe with great pictures on your blog or on social media. Sponsored content just allows you to continue to make the content that you love to make…and then get paid for it. There are parts of the sponsored content process, however, that are different. You need to build relationships, negotiate for your rate, sign contracts, understand the brand’s goals, and report back on the performance on your post’s performance. And it’s there where you can hunker down and optimize your work to create more value for brands, more value for your audience, and more revenue for you. If you want to learn even more about maximizing your sponsored content revenue, be sure to get registered for our free workshop with Bruno this Thursday, July 16 at 1pm ET / 12pm CT! In this episode, you’ll learn: How Bruno got his start creating content How he moved into sponsored content as a source of revenue How his following correlated to sponsored content revenue How to increase the probability of working with a brand What it looks like to work with a brand How content ownership works What “work for hire” means How to negotiate with brands Why you should report your post’s performance What metrics are most important to brands Resources: InfluenceKit 168: How to Add More Value to Your Sponsored Content with Mandi Gubler Curbly ManMade Making the Moolah: Kickstart Your Sponsored Revenue in 2020 If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.