Why metrics are important, advice for growing your sponsored content, and how to stand out to brands with Mandi Gubler. ----- Welcome to episode 168 of the Food Blogger Pro podcast! This week on the podcast, Bjork interviews Mandi Gubler from Vintage Revivals about a new way to organize and report on sponsored content. How to Add More Value to Your Sponsored Content Let’s face it: sponsored content is tough. Determining your work’s value, fostering a relationship with a brand, and actually creating valuable content is certainly not the easiest way to monetize your blog.   That said, it can be an extremely profitable way to monetize your site, and Mandi is here today to chat all about it. The majority of her blogging income comes from sponsored content, so she understands how the process works and how to deliver the most valuable content possible to the brands she’s working with. She wants to help you refine your sponsored content process and add more value to your campaigns. She’ll give you advice for standing out to a brand, choosing a project management tool, and more! In this episode, Mandi shares: How DIY blogging has changed since she started blogging The common income path for DIY bloggers Where the majority of her income comes from How to determine your sponsored content rate The problem she sees with project management tools Why metrics are so important in sponsored content work Advice for growing your sponsored content game How to stand out to a brand How to determine when you should increase your rate Where you can go to learn more about sponsored content Resources: Vintage Revivals Typeform Curbly Influence Kit Izea Bruno’s Sponsored Content Crash-Course Follow Mandi on Instagram If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. If you’d like to be featured as our Reviewer of the Week in an upcoming episode of the Food Blogger Pro Podcast, leave a review for us on iTunes and include your name and blog name in the review! We’d like to thank our sponsors, WP Tasty! Check out wptasty.com to learn more about their handcrafted WordPress plugins specifically made for food bloggers.