Welcome to episode 51 of the Food Blogger Pro podcast! In this episode, Bjork dives into the intricacies of branding with Aaron Scott from Your Brand Week. For some new businesses, branding can be an afterthought, or even something that isn’t thought about much at all. In reality, though, your branding can be the first and last impression that a visitor can have about your business. A logo can convey meaning, type can encourage continued reading, and colors can invoke emotion. When it all comes together, your branding can be a powerful tool for your business. Aaron Scott and his wife, Amanda, recently launched Your Brand Week, a boutique branding agency geared toward helping small businesses create meaningful brands in an affordable and efficient manner. Today, Aaron chats with Bjork about what a cohesive brand is and how it can impact your business. In this episode, Aaron reveals: How they found clarity about what direction their business should take How they turned a service into a product What branding is When rebranding is necessary What you should be thinking about when designing a logo How to know if your branding conveys the correct meaning for your business Why typography is so important How to use different fonts on your website Why complimentary colors aren’t the best choice when choosing colors What your brand guidelines should include Resources: Built to Sell by John Warrillow SPI 158: How to Productize your Service-Based Business Google Fonts Adobe TypeKit Adobe Color Moo.com - FBP members get a discount! yourbrandweek.com/foodbloggerpro for $1000 off blog branding Your Brand Week on Twitter & Facebook Pickles & Honey If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Be sure to review us on iTunes!