Hey friends! Have you ever considered what it might be like to marry your interests and passions within your business? In this episode, I brought on Jordan Kentris of A Good Day, a bespoke experience studio specializing in custom stationery, events, branding and user experience.  Jordan has taken his love for physical products and his background in User Experience (UX)  to create a better customer journey for his clients. We talk about what he’s done to create this process for his customers and the benefits that come with developing a strong focus on customer experience. He gives us a better look into how you can incorporate this into your email marketing strategy and what data you should be looking for to create change within your business. Be sure to take notes because Jordan shares a few concrete strategies you can implement and his favorite tech tools for tracking customer engagement on your website. If you want to learn more from Jordan, join us in Proof to Product LABS.  He’s one of our LABS members and we have a special Coffee Chat coming up where he’ll answer user experience questions for the group! ON TODAY’S EPISODE:   How he’s begun to merge the two sides of his business together Why this work is important to Jordan How he goes about creating a strong user experience What you can do to create and market your products in a way that relates to your ideal customer Why Jordan doesn’t like focus groups  The direct benefits he’s experienced by placing a strong focus on customer experience What you should be looking for within your analytics to create change His recommendations on the UX, user experience and customer journey for people on your email list How email marketing can give the feeling of a one on one conversation with customers How Jordan defines success in his business and life What he’s focusing on for the rest of the year within his business For full show notes and resources, head to: bit.ly/PTPEp169 SLOW STEADY GROWTH ARE HOW STRONG BUSINESSES ARE BUILT Building a business is a long game, won with patience, fortitude, intentional decisions and passion.​ Inside Proof to Product LABS, you’ll receive the support, education and accountability to move your business towards your goals.   ​Join Proof to Product Labs, our 12-month group coaching program built specifically for product based business owners. SUBSCRIBE To subscribe on iOS, go to the iTunes page and subscribe to Proof to Product. On Android, you can listen using your favorite podcast app.  WRITE A REVIEW Writing a review on iTunes will help other product based business owners find Proof to Product as they are working to up level, scale, and build profitable and sustainable companies. FOLLOW PROOF TO PRODUCT Follow Proof to Product on Instagram for the latest updates. JOIN OUR EMAIL LIST If you'd like to receive more information about our upcoming episodes of Proof to Product including show notes and information about our guests, head over to www.prooftoproduct.com and sign up for our email list.   SHARE Be sure to share Proof to Product with all of the product based business owners that you know!  ABOUT PROOF TO PRODUCT: Proof to Product is hosted by Katie Hunt. Since 2011, Proof to Product has worked with thousands of product based businesses to help them up level, scale, and build profitable sustainable companies. You can find our show notes and additional resources at ProofToProduct.com. If you like what you heard today, please head over to Apple Podcast to leave a five star review and subscribe. Thanks so much for listening. We'll be back next week with a new episode!