Hey friends! Are you ready for copy that converts? If you said yes, which I am sure you did then I am positive you’ll enjoy today’s episode. I had a conversation with Prerna Malik, a certified conversion copywriter and co-founder of Content Bistro.  Prerna has mastered the recipe for writing copy that balances persuasion and personality with the scientific precision of conversion science to ensure that you are maximizing sales. Prerna shares some of her BEST copywriting tips (and mistakes to watch out for!) She goes in-depth on how to use tools such as heat mapping to measure if your copy is working for you. You’ll hear what you should look for when hiring a copywriter including what you should have in place beforehand. She also shares why your copy needs personalization to be effective. If you’ve got copy that just isn’t giving you the results you desire then you’ll definitely want to hear this episode.  ON TODAY’S EPISODE: The most important piece of content for your website How Prerna got into conversion copywriting What conversion copywriting is The types of projects Prerna does for product based business owners and eCommerce shops Why you must personalize copy if you want to build relationships and see results How to know if a copywriter will be a fit for your brand voice Why your copy needs to have the same vibe throughout platforms The assets and details you need to have ready before hiring a copywriter Why every email sequence needs to have a marketing goal  Why you need to have your audience established before writing copy Mistakes that product based business owners are making with regards to their copy Tools to pay attention to and how to leverage measuring metrics What Prerna’s working on for Content Bistro  For full show notes and resources head to bit.ly/PTPEp154 Small Wins Lead to Big Wins Building a business is a long game, won with patience, fortitude, intentional decisions and passion.​ ​​Slow sustainable growth is how strong businesses are built and we want to help you get there. ​Join Proof to Product Labs, our new community experience OPEN NOW! SUBSCRIBE To subscribe on iOS, go to the iTunes page and subscribe to Proof to Product. On Android, you can listen using your favorite podcast app.  WRITE A REVIEW Writing a review on iTunes will help other product based business owners find Proof to Product as they are working to up level, scale, and build profitable and sustainable companies. FOLLOW PROOF TO PRODUCT Follow Proof to Product on Instagram for the latest updates. JOIN OUR EMAIL LIST If you'd like to receive more information about our upcoming episodes of Proof to Product including show notes and information about our guests, head over to www.prooftoproduct.com and sign up for our email list.   SHARE Be sure to share Proof to Product with all of the product based business owners that you know!  ABOUT PROOF TO PRODUCT: Proof to Product is hosted by Katie Hunt. Since 2011, Proof to Product has worked with thousands of product based businesses to help them up level, scale, and build profitable sustainable companies. You can find our show notes and additional resources at ProofToProduct.com. If you like what you heard today, please head over to Apple Podcast to leave a five star review and subscribe. Thanks so much for listening. We'll be back next week with a new episode!