Have you ever designed a logo for a client and totally missed the mark? Or been stuck in the situation where you’re endlessly making revisions? The cause is most likely that you and your clients visions do not align. But how to you work this out?
One fantastic solution, devised by the team at Blind, has been to create a Stylescape™, an enhanced mood board that expresses and steers the visual language for a branding project, providing much needed clarity before proceeding with any design work.
In this episode Ian interviews Ben Burns to discover what a Stylescape is, how to create one, and how present them to clients. We also discuss how to prepare the perfect proposal, to help convert prospects to customers.
Ben is Chief Operating Officer of The Futur, as well as Digital Creative Director at the branding agency, Blind.
Show notes and episode transcription can be found here: https://logogeek.uk/podcast/ben-burns/
Resources Mentioned
Ben Burns: Website | Dribbble | YouTube | Instagram | Behance
The Futur: Website | YouTube
Build a Brand YouTube Series
Stylescapes™: Your design projects can be more profitable. Learn how to make more money doing what you love with fewer client revisions.
The Perfect Proposal: Everything you need to craft effective proposals that win jobs and close leads.
Core: Define, align, and design with confidence. Run effective discovery sessions to land on the same vision as your clients.
The Win Without Pitching Manifesto – Buy on Amazon UK | Amazon US
Thank you to the sponsor, FreshBooks
I’m incredibly thankful to FreshBooks for sponsoring this episode of the Logo Geek Podcast! FreshBooks is an online accounting tool that makes it really easy to create and send invoices, track time and manage your money. You can try it out for yourself with a free 30 day trial.