17 min listen
906. How to Operationalize a Word-of-Mouth Strategy w/ Jay Baer
906. How to Operationalize a Word-of-Mouth Strategy w/ Jay Baer
ratings:
Length:
24 minutes
Released:
Jul 27, 2021
Format:
Podcast episode
Description
You've got a marketing strategy, a content strategy, a social strategy, an ABM strategy.…But you probably don’t have a word-of-mouth strategy.In this replay episode, I talk with Jay Baer, Founder at Convince & Convert and author of Talk Triggers, about how businesses can operationalize a word-of-mouth strategy that will keep customers talking.In this episode we discuss:What talking triggers are and how to use themB2B companies that create exceptional word-of-mouth strategiesConducting customer interviews to understand your touchpointsWhy the unexpected is the opportunity for brand differentiationThis is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.
Released:
Jul 27, 2021
Format:
Podcast episode
Titles in the series (100)
734. How a 4-Time CMO Says You Should Create Your Ideal Customer Profile: <p><span style="font-weight: 400;">ABM is easy as soon as soon as you define your original ideal customer profile.</span></p> <p><span style="font-weight: 400;">But that’s just like the old Steve Martin answer on how to be a millionaire:</span></p> <p>... by Move: The Go To Market Podcast