Welcome to session 50 of “The Dealer Playbook” podcast and first thing is first we wanted to thank you for your support of this show! It has been a blast so far! So for this big 50 we have a very special guest who rocks the house in this session Mr. Jay Baer from “Convince & Convert.”About Our Guest:Jay Baer has spent 20 years in digital marketing, consulting for more than 700 companies during that period, including 30 of the FORTUNE 500. His current firm – Convince & Convert – provides social media and content marketing advice and counsel to leading companies such as Oracle, Salesforce.com, California Tourism, Billabong, Hardee’s, DOLE and more.His second book, Youtility: Why Smart Marketing is About Help not Hype, was #3 on the New York Times business best seller list, and a runaway #1 Amazon best seller. Jay speaks approximately 50 times per year world-wide, often with lessons about how businesspeople can use today’s shifts in technology and consumer expectation to make their companies more USEFUL.Jay’s Convince & Convert blog was named the world’s #1 content marketing blog by the Content Marketing Institute, and is visited by more than 200,000 marketers each month. Jay also hosts and produces the Social Pros podcast, which is downloaded 25,000 times monthly.Preview Of This Session:Here is a quick preview of what Jay Baer discusses in this power packed episode.The Importance Of A Video Content Strategy:In todays progressive market people just do not want to read (well most people). People want to watch video on their smart phones. It is crucial for your content marketing strategy to have a heavy focus on video. Jay dives deeper into creating a unique video content strategy.Repackaging One Piece Of Content Into Several Different Types Of Content On Several Different Platforms:Jay Baer breaks down his content marketing strategy in detail on how he takes one piece of 3 minute video and turns it into 9 different pieces on 9 different platforms. So awesome. Why your marketing efforts should be about help not hype:Jay spends a good amount of time discussing the importance of helping your customers with your content not hyping them up to buy. By helping and assisting them when they are not looking to buy when they are ready they will think of you. Jay Baer dives deeper into how you can do the same at your dealership whether you are a dealer or car pro. That is just a small taste of what you will get out of this awesome session with Jay Baer. Get More From Jay Baer: Jay Baer on FacebookConvince & Convert BlogCheck out Jay’s book Youtility You Know The Drill, Now It's Your TurnThe whole team at DPB can not thank you enough for all the support and love you have been giving us.Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice.Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going.See you next time ;)Connect With Team DPBConnect with The Dealer Playbook on Facebook here.Check out Michael Cirillo's blog here.Check out Robert Wiesman's blog here.Connect with Michael Cirill