In this episode I sit down with Steven Posner, the CEO of Putnam Leasing Company, to dive into the intricacies of the exotic car market. Our conversation covers a wide range of topics, starting with the resilience of the exotic car market amidst volatile economic conditions. Steven shares his insights into how the demand for luxury vehicles surged unexpectedly during the recent pandemic, leading to a significant uptick in business for Putnam Leasing.What We Discuss In This Episode:As we explore the landscape of the exotic car leasing industry, Steven highlights the challenges posed by the influx of "new money" clients. These individuals, often young professionals with substantial incomes, present unique risks and opportunities for leasing companies. We discuss the importance of careful vetting and risk management strategies to ensure the financial stability of Putnam Leasing in a rapidly evolving market.One particularly intriguing trend that Steven sheds light on is the rise of YouTuber wealth. We delve into the phenomenon of young content creators with substantial incomes seeking luxury car leases, and how Putnam Leasing adapts to cater to this emerging demographic. From navigating insurance hurdles to addressing the unique needs of these clients, Steven provides valuable insights into the dynamics of this evolving segment of the market.Throughout our conversation, Steven emphasizes the importance of staying ahead of industry trends and anticipating future challenges and opportunities. From tightening insurance markets to shifting consumer preferences, he offers a seasoned perspective on the future outlook of the exotic car leasing industry. Thanks, Steven Posner!If you enjoyed this episode featuring Steven Posner, support us by clicking the links! Connect with Steven Posner on LinkedInListen to the full episode for insights and context from Steven Posner! ⭐️ Like this show? Please leave us a review here — even one sentence helps! Consider including your LinkedIn or Instagram handle so we can thank you personally! Connect with Michael CirilloConnect with Michael on LinkedInCLICK HERE to learn more about The Dealer Playbook! Sell Smarter, Not HarderAutoFi helps progressive dealers like you sell smarter, not harder—on your dealership website and, now, in your showroom, too.AutoFi solves the everyday problems dealers actually face: like bottlenecks at the sales desk, customer distrust, and decision overload. And their all-new showroom solution includes deal estimation, desking, lender routing, and an F&I menu – all in one powerful platform that bridges the gap between the CRM and DMS.Go to AutoFi.com/dealerplaybook to learn more. And start selling smarter, today.