Just because things have always been done a certain way in automotive, does not mean we have to continue doing things that way. Subi Ghosh  Welcome back and thanks for checking out 'The Dealer Playbook" podcast session 17. We are so glad you are here!  We are extra excited for todays session and know you will get a lot out of it.  Subi Ghosh VP of Marketing for Dealer Authority has been knee deep in auto dealerships eCommerce operations for 6 years at the time of this podcast.   Subi is the first female guest for "The Dealer Playbook" and she is a wealth of knowledge when it comes to internet sales at the dealership level.  Building From Scratch   Prior to joining forces with brilliant automotive marketing mind JD Rucker and his new company Dealer Authority, she implemented ground up strategies to take their internet presence and sales to new levels.   Without further to do, grab a pad and pen, shut off any distractions if possible and lets dive into this session of "The Dealer Playbook"   What you will learn more about in this session  The importance of a mission statement for the teamLaunching a internship at your dealership The key benefits to launching a internship in your dealershipAgain the importance of continual education (starting to see a pattern?)Tips for building a successful eCommerce department  All of that plus some more bonus nuggets tossed in!  Be sure to check out what Dealer Authority has going on at their website  http://www.dealerauthority.com   Be sure to connect with Subi on Twitter   @subi101  You can also engage with Subi Ghosh via email right here  subi@dealerauthority.com   Let us hear it   This is where we want to hear your voice. We want your thoughts, opinions, questions, complaints, whatever you feel like saying, drop it in the comment section below.   Make sure you are signed up for the 'The Dealer Playbook" to have the latest episode dropped off right in your inbox.   See you next time!!!