Armin Vit has established himself as an influential figure in the logo design space through his fantastic logo and brand identity reviews under the umbrella of Brand New, which now receives over 1.8 million page views each month. But how did he get started, how does he approach his reviews and what lessons has he learned along the way?
In this interview, Ian Paget discovers how Armin got his job with Pentagram in the New York Office, the lessons he learned from Micheal Beirut, how he started the Brand New blog, his approach to critiquing logos, what makes a great logo design and how and why he started the Brand New Conference.
To view the show notes and interview transcription visit: https://logogeek.uk/podcast/armit-vit/
Books, Blogs & Resources Mentioned
Flaunt: Designing effective, compelling and memorable portfolios of creative work  Amazon UK | Amazon US
Speakup Blog Archives 2002 – 2009
Brand New Blog
Brand New Conference
Under Consideration
Sponsored by HolaBrief
I’m incredibly thankful to HolaBrief who have sponsored this episode. HolaBrief is an incredible new platform for graphic designers that makes it easy to ask all the right questions to nail your design brief. You can define project goals, ask questions, create user personas, positioning maps, competitor maps and so much more  –  Sign up for free here.