In this episode, we delve into the growing importance of website translation in our increasingly global market. Discover the expertise of Evan Kramer, CEO of Motion Point, a leading company with over 20 years of experience in the field, and the significance of brand promise and budget in determining translation quality. Explore the benefits and complexities of AI in the translation process, the nuances of video translation, and YouTube's new multilingual dubbing feature. Learn about the two main methods of managing translation and the rising demand from regional businesses. Beware the pitfalls of poor translation and realize the vast SEO potential it holds for global businesses. Don't miss out on this enlightening discussion!What You’ll Learn:Translation ROI: How Can Unlocking Global Reach and Revenue Transform Your BusinessThe High Cost of Quality TranslationThe Danger of Poor Translation to Your Brand Experience How Can AI Supercharge Quality and Cut Costs?The Legal Reasons You Need to Translate your websiteWhat Are the Secrets to Mastering Success on Two Levels?SEO Boost: How Can Translate Content Drive Global Visibility and Rankings?The Complexity of Translation of a Website with new technologyMultimedia Opportunities: How Can Translating Videos Unlock Untapped Audiences?Connect with Evan Kramer:WebsiteLinkedinTwitterResources:Connect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.