42 min listen
#56 – Program Management in Conversion Optimization
FromCRO Live Hour
ratings:
Length:
34 minutes
Released:
Jan 24, 2024
Format:
Podcast episode
Description
In the latest episode of the CRO Live Hour podcast, hosts Khalid and Simbar explore the role of program managers in conversion optimization. From overcoming hurdles in deploying high-quality experiments to incorporating checks and balances into workflows, the hosts offered valuable insights into navigating the complexities of conversion optimization.Khalid and Simbar also go on to highlight how effective program management is crucial for aligning teams, streamlining processes, and achieving optimal results. The episode also emphasized the significance of cultivating a culture of continuous learning within teams to keep abreast of industry trends and evolving consumer behaviors. QUESTION — Have a question about e-commerce Conversion Optimization, A/B Testing, User Research, Marketing, or Anything Else? Post in the comments section of this video!Visit Our Website, And Learn More About Our Services:invespcro.comFollow Invesp on Social Media: Linkedin Facebook Twitter/X Read more about conversion rate optimization on our blog.
Released:
Jan 24, 2024
Format:
Podcast episode
Titles in the series (71)
#3 – Culture of Experimentation, KPIs for Experimentation, Sales Funnel vs. Marketing Funnel, A/B testing tips by CRO Live Hour