In this episode, Khalid and Simbar focus on the following questions: What are the components of a successful culture of experimentation?What KPIs can you use to track the success of experimentation?What’s the difference between a sales funnel and a marketing funnel?What are the deliverables of the Conversion Rate Optimization Project? What makes you say no to a prospective client?What five best tips for running A/B tests the right way? QUESTION — Have a question about e-commerce Conversion Optimization, A/B Testing, User Research, Marketing, or Anything Else? Post in the comments section of this video!Visit Our Website, And Learn More About Our Services:invespcro.comFollow Invesp on Social Media: Linkedin Facebook Twitter/X Read more about conversion rate optimization on our blog.