For this episode of CRO Live Hour, Simbar sat down with one of the top conversion copywriters, Annie Maguire. Annie has been in the copywriting trenches for over 10 years – using customer research to help small and mega brands capture and convert more leads. In this episode, they discuss: Before she became a conversion copywriter, what was she doing? How did she get into conversion copywriting? Is there a thing or two she thinks people misunderstand about writing copy? What copywriting projects has she been working on recently?How often do brands have to tinker with their site copy?What’s one copywriting best practice that is not ideal?What things does she want to change/improve in the coming 6 months?Any (conversion copywriting) books that changed Annie’s way of thinkingShow Notes: 360i AgencyChallenge Success Ogilvy on Advertising Breakthrough Advertising Hey, Whipple, Squeeze This: The Classic Guide to Creating Great AdsThe Copywriter’s Handbook Joanna WiebeCopyhackers10X Landing Pages How to Conduct, Analyze & Apply Customer ResearchLike this episode? Make sure to leave it a 5-star review, and don’t forget to press subscribe, so you can catch all the latest episodes and learn more about all things conversion optimization. QUESTION — Have a question about e-commerce Conversion Optimization, A/B Testing, User Research, Marketing, or Anything Else? Post in the comments section of this video!Visit Our Website, And Learn More About Our Services:invespcro.comFollow Invesp on Social Media: Linkedin Facebook Twitter/X Read more about conversion rate optimization on our blog.