A/B testing is a tried and true method for measuring the impact of changes to a website or app. But once you've run an A/B test, how do you make sense of the results? In this episode of the CRO live hour, hosts Simbar and Khalid dive deep into the topic of analyzing A/B test results. They cover everything from correctly setting up your tracking to interpreting statistical significance and provide practical tips for avoiding common pitfalls. Whether you're a seasoned CRO pro or just getting started with A/B testing, you won't want to miss this insightful episode. Tune in now to learn how to turn your A/B test data into actionable insights!QUESTION — Have a question about e-commerce Conversion Optimization, A/B Testing, User Research, Marketing, or Anything Else? Post in the comments section of this video!Visit Our Website, And Learn More About Our Services:invespcro.comFollow Invesp on Social Media: Linkedin Facebook Twitter/X Read more about conversion rate optimization on our blog.