Simon De Brito is our guest on the 318th episode of The Copywriter Club Podcast. Simon is a Marketing Automation Specialist who creates inbound marketing strategies in order to turn prospects into customers. Not only does this episode give you the inside scoop on inbound marketing but just how different buyers are in different parts of the world.

Tune into the episode to find out:

What is inbound marketing and what does a Marketing Automation Specialist even do?
How the different stages of awareness helps create conversion-worthy content.
What’s the difference between B2B and B2C buyers?
Why you can’t just throw content out for the sake of content.
Scoring systems – what are they and what does it do for business?
What mistakes are marketers making in their inbound marketing efforts?
Which free tools translate for smaller businesses?
SEO – does YOUR business need it?
Why you need to STOP solving everyone’s problems.
How to save time, stretch your content, and drive more eyes on your content.
The future of inbound marketing.
Marketing differences between Europe and the U.S.
How understanding cultural differences will give you an edge in your marketing efforts.

Check out the episode below.













































The people and stuff we mentioned on the show:
The Copywriter Think Tank
Kira’s website
Rob’s website
Simon's LinkedIn 
The Copywriter Club Facebook Group
The Copywriter Underground
Free month of Brain.FM
Episode 183
Episode 242
Episode 256



Full Transcript: