Jon Tromans is a fellow podcaster. His podcast is called Not Another Marketing Podcast, and he uses content marketing to build his business and provide consultancy services to his clients.It can be challenging to balance creative work, like writing a book or writing stories, with content marketing, so I wanted to talk to Jon about his productivity tips for creatives. Jon explains that if you want to build a lasting business, you need to experiment with different formats like blogging and podcasting. In this interview, he gets into some of the tactics that have worked for him. He explains his definition of content marketing, and he also talks about how he structures his day so he has time for creative work and building his business.The content that you create encourages your audience to act. So, if you’re a blogger, they’re joining your email list or buying one of your digital products. If you’re an author, they’re buying your book. If you’re a podcaster, they’re subscribing to your show and leaving a review.Whatever content you create and publish online leads your fans and followers further down into your world and helps you build a lasting creative business.In this episode, we discuss:What is content marketing?How a podcast can help to grow your businessProductivity tips for creativesKeeping good documentation of your processesTools for creating contentTalk to people in your niche and ask what content they want to seeResources:Not Another Marketing PodcastJon TromansLinkedInTwitterSupport the show