Welcome to episode 181, this weeks episode is focussed on an interview with Janet Murray from Soulful PR. I appeared on her podcast recently and since then she has been achieving great things with LinkedIn so I thought you would all like to hear from her. But first… Interesting Stuff I Saw This Week Bumblebizz is now live! LinkedIn to launch Talent Insights in 2018 Janet Murray spent 17 years as a freelance journalist before setting up her Soulful PR business. She now focusses on helping people to ‘pitch’ into the media to get better exposure for their business. Key things I took from this episode; Traditional PR is not enough anymore Four areas of PR you should be paying attention to on a regular basis; Publishing content on your website Email marketing / newsletter Social media posting and activity Press coverage (show the results on your website) To build relationship with journalists you have to read the papers, show patience and work at getting to know them. Be aware of what is going on and when a story breaks that is relevant to your specialism, contact relevant journalists via Twitter or call them. They are always looking for stories so you are potentially being really helpful. Make a list of relevant journalists on Twitter and LinkedIn (mainly Twitter) - find them via a Google search/alerts. #journorequest on Twitter can be helpful Media enquiry services such as Response source, help a reporter out and source bottle Journalists like to call (for speed) so put your telephone number in your profile (summary not headline) and Twitter bio Make sure you have relatively recent Articles and videos in your profile so that a journalist or producer can see that you can write and appear comfortable in front of a camera. Clarity in your headline is key….journalists needs to see quickly exactly what your niche is (arguably this is true for everyone, not just journalists) Journalists always ask “Why do people need to hear this now?” ‘Everything is potentially content’ If others care about it then it will probably fly on LinkedIn. People are more interested in ‘how’ you work than what you do but PR about the ‘how’ allows you to talk about the ‘what’ Win a free 60 minute PR strategy session with Janet (worth £300+vat). You can read more about these sessions here You can enter this free prize draw by entering your details below Links to other things mentioned in this interview; Cara Mackay’s LinkedIn profile Book - Your Press release Is Breaking My Heart Media diary Soulful PR Studio The Soulful PR Podcast If you have any questions that you want me to ask Janet, I will be happy to do so if you drop me a voicemail (link on the right edge of this page) or email me at mark@linkedinfomed.com