Welcome to episode 42 of the Food Blogger Pro podcast! Today, Bjork interviews Clotilde Dusouiler from the popular food blog Chocolate & Zucchini about running a bilingual blog.
Many of our Food Blogger Pro members reign from places all over the world where English might not be the primary language. This presents a bit of a difficult decision for these bloggers - what language should they use to blog?
Clotilde from Chocolate & Zucchini decided to not even make that decision a while back. Instead, she chose to blog in both languages, and today you’ll find both an English and a French version on her long-standing website. In this episode, she talks about why she blogs in both languages and what that looks like from a process standpoint, as well as how she manages to stay relevant after being in the blogging game for over a decade.
In this episode, Clotilde shares:

What she does as a food trend consultant
Why she decided to write her blog in multiple languages
How she prepares posts for both English and French
How running a multiple language blog affects her SEO
What tools she uses to help users select a language
How sponsored posts and ad networks differ on her blog
Why Clotilde is willing to try new things with social media
Why she is so excited about live video
How she prepares for a live video session

 
Resources:

12 Amazing Instagram Accounts for Paris Lovers
Snapchat & Facebook Live for Food Bloggers: 5 Reasons to Get Started
Weight / Volume Conversion Chart
Episode 016: How Elise Bauer Built Simply Recipes and Recovered from a 70% Drop in Traffic
Chocolate & Zucchini
Chocolate & Zucchini on Twitter, Instagram, Pinterest, Snapchat, and Facebook

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
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