Keyword research and content types and the decisions that helped increase Food Truck Empire's income with Brett Lindenberg. ----- Welcome to episode 293 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Brett Lindenberg about growing his site, Food Truck Empire, alongside working a full-time job. A $100k Side Hustle It can be tough building and growing a side hustle like a blog alongside working a 9–5 full-time job. So when we heard that Food Blogger Pro Member, Brett from the site Food Truck Empire, was making $100k a year with his blog while continuing to work at his full-time job, we knew we needed to invite him on the podcast to talk about how he did it. This interview is jam-packed with keyword research guidance, tips about working with contractors, stories about buying other sites, and advice surrounding content creation. Enjoy! In this episode, you’ll learn: When he realized a website could make money How he decided to build a site around the topic of food trucks Why he works full-time and balances a blog What it looks like to work with contractors Why he bought other sites How switching ad companies helped his site’s bottom line The decisions that were most impactful to his blog’s income How he build and sold a course How he does keyword research and thinks in “content types” Resources: Food Truck Empire 053: Pat Flynn’s Tips for Building Online Businesses That Fly Baremetrics Buffer ConvertKit OnlineJobs.ph Food Truck Empire’s Marketplace AdSense AdThrive Mediavine WP Tasty 097: How to Create a Full-Time Income from Blogging Using The Egg Carton Method with Bjork Ostrom Ahrefs Semrush Mr. Beast Connect with Brett via email If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership