Blogging with a global audience, diversifying website traffic sources, and tailoring content depending on the platform with Arman Liew from The Big Man's World. ----- Welcome to episode 427 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Arman Liew from The Big Man’s World. Why Diversifying Your Website Traffic Matters Arman has been blogging for almost ten years now and has a really fresh perspective on everything from sponsored content to social media. He is really honest about some of the struggles he’s faced with blogging over the years (fickle algorithms, anyone?) and how those have led to a very strategic and intentional approach to his site nowadays. Arman also shares more about what it’s like to be a food blogger in Australia, and why he’s chosen to prioritize an American audience with his content. It’s a really entertaining and thought-provoking interview — don’t miss it! In this episode, you’ll learn: About the early days of The Big Man’s World. How Arman was able to leave his full-time job to work on his blog. What strategies Arman found to be the most effective in growing his site. How he reached out to brands for sponsored content and decided what to charge. About how he put all his eggs in the Pinterest basket — and how he has recovered from that. How he transitioned from prioritizing Pinterest traffic to SEO. The importance of diversifying your traffic sources. How he tailors his content and voice depending on the platform. How he grew his team. Why he prioritizes an American audience despite blogging from Australia. What he’s most excited about with his business right now. Resources: The Big Man’s World Wayback Machine Pinterest Pinch of Yum NerdPress Raptive Atlassian Envato Follow Arman on Instagram and Facebook Join the Food Blogger Pro Podcast Facebook Group ----- This episode is sponsored by Clariti. Learn how you can organize your blog content for maximum growth by going to clariti.com/food. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership