Reinvesting in your business, working together as a couple, and prioritizing video with Liz and Paul Madsen from Zardyplants. ----- Welcome to episode 422 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Liz and Paul Madsen from Zardyplants. Why Success as a Food Blogger Isn’t Linear Liz and Paul Madsen started Zardyplants in 2018 as a way to share their favorite plant-based comfort food recipes with readers. Over the last five years, they’ve worked together to grow the site (and Paul now works full-time for their business)! Liz and Paul share about the early days of Zardyplants, and how their processes and business have changed over the years. They have really practical advice about the importance of reinvesting in your business, being strategic around the types of recipes you create, and what to prioritize as a beginner blogger. This is a particularly valuable episode for beginner bloggers but is also a great listen for any content creator trying to define what success looks like for you and your brand. In this episode, you’ll learn: About the early stages of Zardyplants, and what it was like starting a blog as a couple. How they’ve balanced working full-time with the blog over the years. What the division of labor is like between Liz and Paul. The benefits of having a side hustle. How and why Liz and Paul have transitioned the type of recipes they’re creating over the years. How they approach keyword research. What growth on Instagram has looked like for Zardyplants. About their photography and videography equipment set-up. Why they chose to prioritize video as part of their growth strategy. Their history with, and strategy around, sponsored content. The importance of reinvesting in your business, and what they would recommend paying a premium for as a beginner. What advice they’d give to beginner bloggers. Resources: Zardyplants What success looks like Intercom Raptive Google AdSense KeySearch Ahrefs Semrush Canon EOS 80D Aputure at B&H Photo Video Canon EOS R5 C Mirrorless Cinema Camera Adobe Premiere Pro BigScoots Bluehost WPEngine Filmic Pro InShot Jeremy Giffon Follow Zardyplants on Instagram and Facebook Join the Food Blogger Pro Podcast Facebook Group ----- This episode is sponsored by Clariti. Learn how you can organize your blog content for maximum growth by going to clariti.com/food. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership