Do you struggle to create content that really resonates with your audience? Are you frustrated by shorter attention spans? On this episode, Cole sits down with John Peabody to talk about how to beat the attention economy and create GOOD content that matters.   On this episode, you'll learn: - how to beat the attention economy - how to make the case for REALLY good content - what content consumers are longing for - why branded content is so important John is an independent content strategist and producer who has a long career in many different content mediums. He spent years of his life as a reporter, but then slowly morphed into a creative strategist.   You can learn more about him at his website: https://www.johnpeabodycreative.com/ This podcast is brought to you by Port Side Productions. If you work at a brand or agency in the outdoor industry that needs help bringing a video project to life, head over to portsidepro.com and send us an email. We’d love to help!